香港和曼谷2019年4月24日 /美通社/ -- 中國領(lǐng)先的獨立在線營銷數(shù)據(jù)與技術(shù)平臺愛點擊（NASDAQ:ICLK）和泰國頂尖線下到線上 (O2O) 廣告解決方案供應(yīng)商VGI Global Media Plc (VGI) （VGI.BKK）訂立合資公司協(xié)議，將通過引進先進的數(shù)字營銷技術(shù)為東南亞企業(yè)提供更有效的營銷解決方案，幫助他們抓住價值數(shù)十億美元的中國消費市場。
近年來，中國消費者在東南亞各國展現(xiàn)出了強大的消費欲望和能力。在此背景下，合資公司將充分整合愛點擊和VGI各自的優(yōu)勢，深化東南亞各地企業(yè)和中國消費者之間互動，挖掘更具潛力的商業(yè)增長點，共同創(chuàng)造跨境營銷機會。期間，合資公司將通過一系列移動和新媒體產(chǎn)品來實現(xiàn)這一增長機會，其中包括：
愛點擊CEO兼共同創(chuàng)始人薛永康表示：“通過提供各種創(chuàng)新的解決方案，新成立的合資公司將進一步加強愛點擊與VGI在當?shù)財?shù)字營銷市場的影響力。面對消費者需求的快速變化，提供有效、靈活和更精準的產(chǎn)品和服務(wù)是未來在營銷領(lǐng)域獲取成功的關(guān)鍵保障。我們相信，愛點擊與VGI的此次戰(zhàn)略合作可以為該地區(qū)的品牌創(chuàng)造更大、更創(chuàng)新的營銷價值，同時助其達成更多的商業(yè)及投資目標。”
泰國VGI首席執(zhí)行官Nelson Leung表示：“這次合作將有效推動泰國，乃至東南亞的數(shù)字技術(shù)在營銷領(lǐng)域的發(fā)展應(yīng)用。我們很高興與愛點擊聯(lián)手，通過戰(zhàn)略性地優(yōu)勢整合，來釋放我們雙方潛力，以提高我們在該地區(qū)的數(shù)字營銷影響力和市場份額。通過愛點擊在數(shù)字市場分析方面的專業(yè)知識和對中國大陸地區(qū)以及更廣泛的亞洲市場的了解，我們將更好地為客戶提供有針對性的、定制的、可監(jiān)測的營銷解決方案。我們還將繼續(xù)擴大O2O解決方案，以滿足不斷增長的中國市場的需求。”
合資公司將進一步挖掘東南亞市場的巨大潛力。中國是世界上出境旅游人數(shù)最多的國家。根據(jù)中國文化和旅游部的數(shù)據(jù)，2018年中國出境游客人數(shù)近1.5億人次。對這些游客來說，較受歡迎的目的地是泰國，其次是日本、越南，新加坡、印尼和馬來西亞。隨著經(jīng)濟發(fā)展，中國出境游客表現(xiàn)出強烈的出國消費傾向，他們在2017年花費了2580億美元，貢獻了全球出境游開支的21%，再次證明了中國消費者的消費能力。合資公司不僅僅著眼于旅游業(yè)，也會抓緊零售、消費品、醫(yī)療保健和娛樂等行業(yè)的潛在機遇。
合資公司的成立仍有待相關(guān)監(jiān)管機構(gòu)的審批。
關(guān)于愛點擊
愛點擊互動亞洲集團有限公司(NASDAQ:ICLK)作為中國領(lǐng)先的獨立在線營銷數(shù)據(jù)與技術(shù)平臺，連接全球廣告主與中國受眾。基于前沿技術(shù)，我們專利的平臺擁有全渠道營銷能力，通過數(shù)據(jù)驅(qū)動和自動化的方式滿足多樣化的營銷需求，幫助國際和國內(nèi)營銷人員觸達中國目標受眾。愛點擊成立于2009年，總部位于香港，通過全球九大辦公地點覆蓋亞洲及歐洲市場。
關(guān)于VGI Global Media plc
成立于1998年的VGI（泰國證劵交易所上市代號：VGI.BKK）旨在成為泰國領(lǐng)先以客戶為首的媒體公司。我們所富有的文化歷史反映出我們的定位以至今日的事業(yè)發(fā)展里程。 VGI源是泰國第一的戶外廣告平臺，在交通運輸、辦公室、戶外及航空多個戶外空間擁有逾70億泰銖的廣告庫存。時至今日，VGI透過旗下的廣告、支付和物流平臺獨家存取消費者行為數(shù)據(jù)庫，成為獨特的市場領(lǐng)導(dǎo)者。我們將數(shù)據(jù)轉(zhuǎn)化為消費者洞察分析，使我們能夠提供線下至線上的解決方案。為了向客戶提供更優(yōu)越的體驗，我們協(xié)助品牌在購買過程中的每個階段吸引客戶。以公司市值超過670億泰銖（20億美元）來計算，我們是泰國證劵交易所第一的上市媒體公司，總銷售營收為39.36億泰銖，截至2018年3月的利潤率為21.5%。 VGI為泰國領(lǐng)先大眾運輸系統(tǒng)BTS Group Holdings Plc.的集團成員。
Safe Harbor Statement
This announcement contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “explore,” “confident” and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core digital marketing business; relative percentage of its gross billing recognized as net revenues under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favorable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology and business intelligence solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions or investments, fluctuations in foreign exchange rates; general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.
