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香港2020年3月17日 /美通社/ -- 中國獨立在線營銷與企業(yè)數(shù)字化運(yùn)營解決方案提供商愛點擊互動亞洲集團(tuán)有限公司（納斯達(dá)克代碼: ICLK，以下簡稱“愛點擊”或“公司”）今天發(fā)布新冠肺炎疫情對公司運(yùn)營影響的最新情況和2020全年業(yè)績展望，以及預(yù)告截至2019年12月31日的2019年第四季度和全年初步未經(jīng)審計的財務(wù)業(yè)績。
新冠肺炎疫情的影響
愛點擊密切關(guān)注新冠肺炎疫情的進(jìn)展。公司以保護(hù)員工、客戶和全球合作伙伴的健康與安全為首要工作，同時努力支持他們的各項需求。
當(dāng)前，雖然我們看到某些垂直行業(yè)，例如旅游業(yè)和酒店業(yè)受到新冠肺炎疫情的不利影響，但我們也觀察到包括電商和線上游戲在內(nèi)的其他一些行業(yè)在疫情之下表現(xiàn)出彈性，主要是消費(fèi)者因疫情影響，將更多購物行為轉(zhuǎn)到線上。根據(jù)當(dāng)前的商業(yè)環(huán)境，我們預(yù)計品牌會將更多的廣告預(yù)算分配給線上與移動裝置精準(zhǔn)營銷，從而有可能使我們專注于移動裝置和基于效果的在線營銷解決方案業(yè)務(wù)受益。另外，品牌也可能還會看到線上和線下消費(fèi)者行為數(shù)據(jù)整合和分析的重要性，從長期來看，可望有利于我們的企業(yè)數(shù)字化運(yùn)營解決方案業(yè)務(wù)。
愛點擊多元化的客戶涵蓋眾多表現(xiàn)穩(wěn)定且極具知名度的品牌，同時中國政府在疫情防控方面做出了卓越的努力，因為這些原因，我們對今年下半年保持謹(jǐn)慎樂觀的態(tài)度。盡管如此，新冠肺炎疫情在全球的傳播可能會持續(xù)影響市場狀況，并有可能觸發(fā)更長時期的全球經(jīng)濟(jì)放緩。有可能會影響我們品牌客戶的整體廣告預(yù)算，進(jìn)而可能在短期內(nèi)影響我們的在線營銷解決方案業(yè)務(wù)。因此，市場環(huán)境的快速發(fā)展和變化導(dǎo)致我們無法預(yù)測新冠肺炎疫情最終產(chǎn)生的不利影響。愛點擊管理層將繼續(xù)密切關(guān)注此次疫情對我們今年的業(yè)務(wù)運(yùn)營和財務(wù)業(yè)績的影響，并將特別關(guān)注客戶關(guān)系經(jīng)營與留存和管理應(yīng)收賬款。
2020年全年業(yè)績展望
截至本新聞稿發(fā)布之日的有效信息，我們預(yù)計2020年全年收入將在2.35億美元至2.55億美元之間。我們還預(yù)計，2020年全年經(jīng)調(diào)整后的EBITDA將在500萬美元至800萬美元之間。
截至2019年12月31日的2019年第四季度和全年初步未經(jīng)審計的財務(wù)業(yè)績
我們很高興地宣布，2019年第四季度和全年的毛收入、收入、毛利潤和調(diào)整后的EBITDA都創(chuàng)下歷史新高。具體業(yè)績?nèi)缦拢?/p>
2019年第四季度初步業(yè)績：
2019年第四季度收入預(yù)計將在5550萬美元至5900萬美元之間，比2018年同期的3950萬美元增長約40%至49%。在線營銷解決方案收入預(yù)計將在5170萬美元至5570萬美元區(qū)間，較2018年同期的3950萬美元增長約31%至41%。企業(yè)數(shù)字化運(yùn)營解決方案收入預(yù)計在330萬美元至380萬美元區(qū)間。
預(yù)計2019年第四季度的毛利潤將在1550萬美元至1750萬美元區(qū)間，較2018年同期的1180萬美元增長約32%至49%。
預(yù)計2019年第四季度的經(jīng)調(diào)整后EBITDA將在130萬美元至230萬美元區(qū)間，而2018年同期為負(fù)90萬美元。
預(yù)計2019年第四季度的毛收入將在2.1億美元至2.3億美元區(qū)間，較2018年同期的9810萬美元增長約114%至135%。
2019年全年初步業(yè)績：
2019年全年收入預(yù)計將在1.982億美元至2.017億美元區(qū)間，較2018年全年的1.60億美元增長約24%至26%。在線營銷解決方案的收入預(yù)計將在1.876億美元至1.916億美元區(qū)間，較2018年全年的1.60億美元增長約17%至20%。企業(yè)數(shù)字化運(yùn)營解決方案2019年全年的收入預(yù)計在1010萬美元至1060萬美元區(qū)間。
2019全年的毛利潤預(yù)計將在5500萬美元至5700萬美元區(qū)間，較2018年全年的3910萬美元增長約41%至46%。
預(yù)計2019全年的經(jīng)調(diào)整后的EBITDA將在360萬美元至460萬美元區(qū)間，較2018年全年的160萬美元增長約132%至196%。
2019年的全年毛收入預(yù)計將在6.273億美元至6.473億美元區(qū)間，比2018年全年的3.997億美元增長約57%至62%。
本新聞稿中公布的財務(wù)業(yè)績均是初步未經(jīng)審計的數(shù)據(jù)，并且在公司的正常審查流程完成后可能會發(fā)生變化。因此，這些初步的財務(wù)業(yè)績僅為預(yù)測值，可能與公司最終發(fā)布的截至2019年12月31日的2019年第四季度和全年業(yè)績的實際業(yè)績存在實質(zhì)性差異。
*本新聞稿為英文公告的翻譯版本，最終以英文版內(nèi)容為準(zhǔn)。
關(guān)于愛點擊
愛點擊互動亞洲集團(tuán)有限公司(NASDAQ:ICLK)作為中國領(lǐng)先的獨立在線營銷與企業(yè)數(shù)字化運(yùn)營解決方案提供商，連接全球廣告主與中國受眾?；谇把丶夹g(shù)，我們專有的平臺擁有全渠道營銷能力，通過數(shù)據(jù)驅(qū)動和自動化的方式滿足多樣化的營銷需求，幫助國際和國內(nèi)人員觸達(dá)中國目標(biāo)受眾。愛點擊成立于2009年，總部位于香港，通過全球十大辦公地點覆蓋亞洲及歐洲市場。
Non-GAAP Financial Measures
The Company uses adjusted EBITDA as a non-GAAP financial measure, in evaluating the Company’s operating results and for financial and operational decision-making purposes. Adjusted EBITDA represents net income (loss) before (i) depreciation and amortization, (ii) interest expense, (iii) interest income, (iv) income tax expense/ (benefit), (v) share-based compensation, (vi) fair value losses/ (gain) on convertible notes, (vii) other losses/ (gains), net, (viii) convertible notes and warrants issuance cost, (ix) net loss/ (income) attributable to noncontrolling interests, (x) share of losses/ (income) from an equity investee, (xi) cost related to new business setup or acquisitions, (xii) cost related to filing of Form F-3, and (xiii) non-cash provision, if any. We will disclose more details on the reconciliations of non-GAAP financial measures to comparable U.S. GAAP financial measures when we release the actual results for the fourth quarter and the year ended December 31, 2019.
The Company believes that adjusted EBITDA helps identify underlying trends in the Company’s business that could otherwise be distorted by the effect of the expenses and gains that the Company includes in net income (loss). The Company believes that adjusted EBITDA provides useful information about the Company’s operating results, enhances the overall understanding of the Company’s past performance and future prospects and allows for greater visibility with respect to key metrics used by the Company’s management in its financial and operational decision-making.
Adjusted EBITDA should not be considered in isolation or construed as an alternative to net income (loss) or any other measure of performance or as an indicator of the Company’s operating performance. Investors are encouraged to review the historical non-GAAP financial measures to the most directly comparable GAAP measures. Adjusted EBITDA presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company’s data. The Company encourages investors and others to review the Company’s financial information in its entirety and not rely on a single financial measure.
Safe Harbor Statement
This announcement contains forward-looking statements, including those related to the Company’s business strategies, operations and financial performance. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; the duration of the coronavirus outbreak and its potential impact on our business and financial performance; fluctuations in foreign exchange rates; and general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.
投資者及媒體垂詢：
中國：
愛點擊互動亞洲集團(tuán)有限公司
李依珊
電話: (86)21-3230-3931 #892
郵箱: ir@i-click.com
美國：
Core IR
John Marco
電話: (1) 516 222-2560
郵箱: johnm@coreir.com
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